While most apparent at the end of the sales cycle, customer relationship management’s true value comes when information is fully integrated throughout the travel lifecycle. Such integration is a key aspect of the Anite customer database module, @comCDB.
Single view of the customer
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Booking history
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Customer and household earning value
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Loyalty schemes
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Complaint history
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Integrated into the booking processes
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Brochure requests
Questionnaires
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Define online and offline questionnaires
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Record responses against the single view of the customer
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Analyse responses
Marketing lists
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Generate marketing lists
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Comprehensive query builder
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Export as CSV for integration into Microsoft Office tools
Email
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Send and record emails based on the merging of a template and marketing list
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Include seed data
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Send SMS based on marketing lists (requires third-party SMS service subscription)
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Allocate generic accommodation to actual accommodations
