Customer relationship management
While most apparent at the end of the sales cycle, customer relationship management’s true value comes when information is fully integrated throughout the travel lifecycle. Such integration is a key aspect of the Anite customer database module, @comCDB.
Single view of the customer
- Booking history
- Customer and household earning value
- Loyalty schemes
- Complaint history
- Integrated into the booking processes
- Brochure requests
Questionnaires
- Define online and offline questionnaires
- Record responses against the single view of the customer
- Analyse responses
Marketing lists
- Generate marketing lists
- Comprehensive query builder
- Export as CSV for integration into Microsoft Office tools
- Send and record emails based on the merging of a template and marketing list
- Include seed data
- Send SMS based on marketing lists (requires third-party SMS service subscription)
- Allocate generic accommodation to actual accommodations
